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Cost and revenue overruns of the Olympic Games 2000-2018

Preuß, Holger; Andreff, Wladimir; Weitzmann, Maike - 2019

In this open access book the cost and revenue overruns of Olympic Games from Sydney 2000 to PyeongChang 2018 from eight years before the Games to Games‐time are investigated to provide a base for future host cities. The authors evaluated the development of expenditure and revenues of the...

Persistent link: https://www.econbiz.de/10011962606

Cost and Revenue Overruns of the Olympic Games 2000-2018

Preuß, Holger; Andreff, Wladimir; Weitzmann, Maike - 2019

In this open access book the cost and revenue overruns of Olympic Games from Sydney 2000 to PyeongChang 2018 from eight years before the Games to Games-time are investigated to provide a base for future host cities. The authors evaluated the development of expenditure and revenues of the...

Persistent link: https://www.econbiz.de/10012396987

Heterotopian space and the utopics of ethical and green consumption

Chatzidakis, Andreas; Maclaran, Pauline; Bradshaw, Alan - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 494-515

Persistent link: https://www.econbiz.de/10009545941

Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events

Lee, Tzong-ru; Lin, Jiun-hung; Su, Xiang-ting - In: International journal of management & enterprise … 8 (2010) 3, pp. 209-227

Persistent link: https://www.econbiz.de/10003986180

Show car activation : a practitioner's recommendation for increasing brand equity

Dodds, Mark - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 49-56

Persistent link: https://www.econbiz.de/10008650625

CBS promotion of future programming during the 2011 NCAA Tournament

Fortunato, John A. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 474-488

Persistent link: https://www.econbiz.de/10009678850

The Jordan's Furniture "Monster Deal" : a legal gamble?

Bortman, Eli C. - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 218-221

Persistent link: https://www.econbiz.de/10003940621

Sport ticket sales training : perceived effectiveness and impact on ticket sales results

Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 99-109

Persistent link: https://www.econbiz.de/10011716621

Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

Persistent link: https://www.econbiz.de/10012040334

Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

Dieses Lehrbuch vermittelt einen komprimierten Überblick über praxisbezogene Themen des Sportmanagements mit wissenschaftlichem Hintergrund. Besonders anschaulich werden hierbei theoretische Grundlagen des Sportmanagements mit konkreten Fallbeispielen aus der Sportpraxis in Form von Audio- und...

Persistent link: https://www.econbiz.de/10012402571