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Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
McCullough, Brian P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 146-168
Persistent link: https://www.econbiz.de/10010399893
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.; Brown, Natalie A.; Billings, Andrew C. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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Image effect of ambush marketing : the case of FIFA Soccer World Cup 2010
Klug, Katharina; Schwarz, Uta - 2012
Ambush marketing is becoming a more and more relevant topic. However, most research has remained descriptive. No study has yet considered the image effects of ambush marketing using a causal model. Thus, the present paper provides a causal model of ambush marketing focusing on cognitive and...
Persistent link: https://www.econbiz.de/10010379598
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306