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The constraint factors of potential international sports fan tourists

Nishio, Tatsuru - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 137-147

Persistent link: https://www.econbiz.de/10010359549

The challenge of attracting football fans to stadia?

Solberg, Harry Arne; Mehus, Ingar - In: International journal of sport finance 9 (2014) 1, pp. 3-19

Persistent link: https://www.econbiz.de/10010362228

The transfer from a major sport event to a sponsoring brand : vision of the sport tourist

Aragonés-Jericó, Cristina - In: Strategies in sports marketing : technologies and …, (pp. 255-277). 2014

Persistent link: https://www.econbiz.de/10010362961

The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event

Dos Santos, Manuel Alonso; Baeza, Steve; Montoro Ríos, … - In: Strategies in sports marketing : technologies and …, (pp. 146-155). 2014

Persistent link: https://www.econbiz.de/10010362971

Strategies in sports marketing : technologies and emerging trends

Santos, Manuel Alonso dos (contributor) - 2014

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--

Persistent link: https://www.econbiz.de/10010363661

Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl

Harrington, David Edwin; Treber, Jaret - In: Journal of sports economics 15 (2014) 5, pp. 559-576

Persistent link: https://www.econbiz.de/10010424811

The National Hockey League and cross-border fandom : fan substitution and international boundaries

Mills, Brian M.; Rosentraub, Mark S. - In: Journal of sports economics 15 (2014) 5, pp. 497-518

Persistent link: https://www.econbiz.de/10010424818

Major League Baseball attendance : long-term analysis using factor models

Ahn, Seung Chan; Lee, Young Hoon - In: Journal of sports economics 15 (2014) 5, pp. 451-477

Persistent link: https://www.econbiz.de/10010424823

Perception of the new competition formats in the Innsbruck 2012 Youth Olympic Games sports programme : a spectators' perspective

Schnitzer, Martin; Scheiber, Sabrina; Lang, Madeleine; … - In: Sport management review 17 (2014) 4, pp. 432-443

Persistent link: https://www.econbiz.de/10010425670

Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts

Tainsky, Scott; Kerwin, Shannon; Xu, Jie; Zhou, Yilun - In: Sport management review 17 (2014) 2, pp. 190-204

Persistent link: https://www.econbiz.de/10010382558

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