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The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Foroughi, Behzad; Khairul Anuar Mohammad Shah; Hyun, … - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 189-205
Persistent link: https://www.econbiz.de/10010384212
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Attendance effects of star pitchers in Major League Baseball
Ormiston, Russell - In: Journal of sports economics 15 (2014) 4, pp. 338-364
Persistent link: https://www.econbiz.de/10010405153
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae; Kim, Soojin - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Football frenzy : the effect of the 2011 World Cup on women's professional soccer league attendance
LeFeuvre, Allie D.; Stephenson, E. Frank; Walcott, Sara M. - In: Journal of sports economics 14 (2013) 4, pp. 440-448
Persistent link: https://www.econbiz.de/10010127830
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Active sport tourists : sport event image considerations
Kaplanidou, Kiki - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 381-386
Persistent link: https://www.econbiz.de/10008749970
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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin; Funk, Daniel C.; O'Brian, Danny - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
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Game information, local heroes, and their effect on attendance : the case of the Japanese Baseball League
Yamamura, Eiji - In: Journal of sports economics 12 (2011) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10008856422