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Collaborative marketing at the NWCA National Duals
Cooper, Coyte G. - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 244-253
Persistent link: https://www.econbiz.de/10008809616
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Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.; Tsiotsou, Rodoula H. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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Comparison of television and gate demand in the National Basketball Association
Mongeon, Kevin; Winfree, Jason - In: Sport management review 15 (2012) 1, pp. 72-79
Persistent link: https://www.econbiz.de/10009517335
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Women's 2011 Football World Cup : the impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches
Hallmann, Kirstin - In: Sport management review 15 (2012) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10009517339
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Take me out to the yakyushiai : determinants of attendance at Nippon Professional Baseball games
Leeds, Michael A.; Sakata, Sumi - In: Journal of sports economics 13 (2012) 1, pp. 34-52
Persistent link: https://www.econbiz.de/10009521044
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Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David; Michaelis, Manuel - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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Sports spectatorship in Spain : attendance and consumption
Lera-López, Fernando; Ollo-López, Andrea; Rapún … - In: European Sport management quarterly : ESMQ 12 (2012) 3, pp. 265-289
Persistent link: https://www.econbiz.de/10009570625
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The effects of emotions on football spectators̕ satisfaction and behavioural intentions
Biscaia, Rui; Correia, Abel; Rosado, António; Maroco, João - In: European Sport management quarterly : ESMQ 12 (2012) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10009570634
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Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
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Country branding through Olympic Games
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 641-654
Persistent link: https://www.econbiz.de/10009576049