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Han, Heesup
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107
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98
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95
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95
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93
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92
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92
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88
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87
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86
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85
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84
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83
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80
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80
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79
Usman, Osly
79
Chintagunta, Pradeep K.
78
Janssen, Maarten C. W.
76
Bagozzi, Richard P.
75
Paul, Justin
74
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74
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72
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72
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72
Bruwer, Johan
70
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70
Mukherjee, Arijit
70
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231
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
Saved in:
232
Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne
;
Tyler, B. David
- In:
Journal of sport management : the official journal of …
26
(
2012
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
Saved in:
233
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
234
Reference-dependent preferences, loss aversion, and live game attendance
Coates, Dennis
;
Humphreys, Brad R.
;
Zhou, Li
- In:
Economic inquiry : journal of the Western Economic …
52
(
2014
)
3
,
pp. 959-973
Persistent link: https://www.econbiz.de/10010468375
Saved in:
235
Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee
;
Ha, Jae-Pil
;
Mahony, Daniel F.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
6
,
pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
Saved in:
236
Sources of direct demand : an examination of demand for the ultimate fighting championship
Watanabe, Nicholas M.
- In:
International journal of sport finance
10
(
2015
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10010489471
Saved in:
237
How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Rishe, Patrick J.
;
Mondello, Michael
;
Boyle, Brett
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10010475542
Saved in:
238
Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Owen, Jason O.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
Saved in:
239
Developing a measurement scale for event image
Deng, Claire Qian
;
Li, Mimi
;
Shen, Han
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
Saved in:
240
Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
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