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The image impact of mega-sporting events perceived by international students and their behavior intentions

Liu, Dongfeng - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 103-117

Persistent link: https://www.econbiz.de/10011288540

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10003816843

Consumers of Color and the "culture" of sport attendance : exploratory insights

Armstrong, Ketra L. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 4, pp. 218-231

Persistent link: https://www.econbiz.de/10003808448

The role of Web site content on motive and attitude change for sport events

Filo, Kevin; Funk, Daniel C.; Hornby, Glen - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 21-40

Persistent link: https://www.econbiz.de/10003811701

Sponsoring und Ambushing : eine verhaltenswissenschaftliche Analyse

Pechtl, Hans - 2009

Persistent link: https://www.econbiz.de/10003867852

Ökonomie des Tourismus durch Sportgroßveranstaltungen : eine empirische Analyse zur Fußball-Weltmeisterschaft 2006

Preuß, Holger; Kurscheidt, Markus; Schütte, Norbert - 2009 - 1. Aufl.

Holger Preuß / Markus Kurscheidt Norbert Schütte Ökonomie des Tourismus durch Sportgroßveranstaltungen Eine empirische Analyse zur Fußball-Weltmeisterschaft 2006 Mit einem Geleitwort von Dr. Wolfgang Schäuble, MdB, Bundesminister des Innern GABLER ...

Persistent link: https://www.econbiz.de/10003866180

Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials

Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44

Persistent link: https://www.econbiz.de/10003943315

Mega-sporting events as experience goods

Heyne, Malte (contributor); Maennig, Wolfgang (contributor); … - 2007

This paper tests the hypothesis that a nation's hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post...

Persistent link: https://www.econbiz.de/10003660094

The effect of promotions on attendance at major league baseball games

Barilla, Anthony G.; Gruben, Kathleen; Levernier, … - In: The journal of applied business research 24 (2008) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10003750132

The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119

Persistent link: https://www.econbiz.de/10011541862