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How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model
Fortunato, Josh A. - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10011480857
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Segmenting the spectators of national team sports : the case of a pre-competition match
Hautbois, Christopher; Bouchet, Patrick - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10011482426
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How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher; Breuer, Christoph - In: International journal of sport finance 11 (2016) 1, pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
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Where is everyone? : an examination of attendance at college football bowl games
Eddy, Terence; Rascher, Daniel; Stewart, Rebecca - In: International journal of sport finance 11 (2016) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10011452048
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Exploring fan behavior : developing a scale to measure sport eFANgelism
Dwyer, Brendan; Greenhalgh, Gregory P.; LeCrom, Carrie W. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 642-656
Persistent link: https://www.econbiz.de/10011421900
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Revisiting the host city : an empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics
Brown, Graham; Smith, Andrew; Assaker, Guy - In: Tourism management : research, policies, practice 55 (2016), pp. 160-172
Persistent link: https://www.econbiz.de/10011496339
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Who attends sporting events? : evidence from Mexican micro data
Friedman-Soza, Antonio; Friedman, Jorge R.; Pozoand, … - In: International journal of sport finance 11 (2016) 2, pp. 124-143
Persistent link: https://www.econbiz.de/10011499090
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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Purposeful pedaling : analyzing MS 150 participant behavior
Gregg, Elizabeth A.; Pierce, David A.; Sweeney, Kristi M.; … - In: International journal of event and festival management 6 (2015) 3, pp. 269-281
Persistent link: https://www.econbiz.de/10011503983