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Motives of sport spectators in China : a case study of the Chinese Super League
Wang, Chengcheng; Matsouka, Hirotaka - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 57-74
Persistent link: https://www.econbiz.de/10011503991
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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Examining the quality antecedents and moderating effects of experiential value in a mega-event
Lee, Jin-soo; Min, Chung-ki - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 326-347
Persistent link: https://www.econbiz.de/10011484859
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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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The effect of sporting success and management failure on attendance demand in the Bundesliga : a revealed and stated preference travel cost approach
Wicker, Pamela; Whitehead, John C.; Johnson, Bruce Kenneth - 2016
Persistent link: https://www.econbiz.de/10011487826
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The effect of star quality on attendance demand : the case of the National Basketball Association
Jane, Wen-jhan - In: Journal of sports economics 17 (2016) 4, pp. 396-417
Persistent link: https://www.econbiz.de/10011490751
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The effect of e-service quality on football fan satisfaction and fan loyalty toward the websites of their favorable football teams
Pool, Javad Khazaei; Dehghan, Ali; Balouei Jamkhaneh, Hadi - In: International journal of e-business research : an … 12 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011446648
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An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
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Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.; Zhang, Xiaohe; Pitts, Brenda G.; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642
Persistent link: https://www.econbiz.de/10011309579