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Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.; Drayer, Joris; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
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Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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Foreign players, competitive balance, and fan demand in the Korean Basketball League
Joo, Hailey Hayeon; Oh, Taeyeon - In: The sports business in the Pacific Rim : economics and …, (pp. 43-57). 2015
Persistent link: https://www.econbiz.de/10011515347
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Limited or lasting legacy? : the effect of non-mega sport event attendance on participation
Ramchandani, Girish; Davies, Larissa Elaine; Coleman, … - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10011301890
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Fan substitution between North American professional sports leagues
Mills, Brian M.; Winfree, Jason; Rosentraub, Mark S.; … - In: Applied economics letters 22 (2015) 7/9, pp. 563-566
Persistent link: https://www.econbiz.de/10010528737
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Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen; Pool, Javad Khazaei; Jaberi, Akbar - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
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The value of sporting success to Germans : comparing the 2012 UEFA Championships with the 2012 Olympics
Wicker, Pamela; Kiefer, Stephanie; Dilger, Alexander - In: Journal of business economics : JBE 85 (2015) 8, pp. 897-919
Persistent link: https://www.econbiz.de/10011382760
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An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben; Fink, Janet S.; Trail, Galen T. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 183-197
Persistent link: https://www.econbiz.de/10011372408