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Consumer attitudes towards ambush marketing

Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290

Persistent link: https://www.econbiz.de/10011333338

Sports sponsorship effects on customer equity : an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326

Persistent link: https://www.econbiz.de/10011342930

Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination

Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089

Persistent link: https://www.econbiz.de/10011405195

How price bundling affects football ticket purchases and consumption behaviour

Sampaio, Cláudio Hoffmann; Dobner Sordi, Jefferson; … - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 194-210

Persistent link: https://www.econbiz.de/10011405440

More than competition : exploring stakeholder identities at a grassroots cause-related sporting event

Parris, Denise Linda; Shapiro, Stephen L.; Welty … - In: International review on public and non-profit marketing 12 (2015) 2, pp. 115-140

Persistent link: https://www.econbiz.de/10011410737

What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports

Tyler, B. David; Morehead, Craig A.; Cobbs, Joe; … - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 204-222

Persistent link: https://www.econbiz.de/10011927265

The impact of rivalry antecedents on mediated demand for an individual sport

Reams, Lamar; Eddy, Terry - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 247-260

Persistent link: https://www.econbiz.de/10011927275

The role of consumers in creating experiences by organisers of sports events

Waśkowski, Zygmunt - In: Annales Universitatis Mariae Curie-Skłodowska 51 (2017) 2, pp. 263-271

Persistent link: https://www.econbiz.de/10011986158

Pre- and within-season attendance forecasting in Major League Baseball : a random forest approach

Mueller, Steffen Q. - 2018 - Version: June 2018

This study explores the forecasting of Major League Baseball game ticket sales and identifies important attendance predictors by means of random forests that are grown from classification and regression trees (CART) and conditional inference trees. Unlike previous studies that predict sport...

Persistent link: https://www.econbiz.de/10011866133

The attendance at sporting events : a generalized theory and its implications

Trinh, Giang - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 232-237

Persistent link: https://www.econbiz.de/10011887313