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Essays on the effects of promotions
Horn, Carmen - 2013
Persistent link: https://www.econbiz.de/10010396397
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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim-Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês; Veludo-de-Oliveira, Tania Modesto - In: International journal of consumer studies 38 (2014) 3, pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
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It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung; Chang, Dae Ryun; Lee, Kyoungmi - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
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Produktzugaben : eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsförderung
Hoffmann, Sascha - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003811987
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Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
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The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen - In: Acta oeconomica : periodical of the Hungarian Academy … 64 (2014), pp. 177-197
Persistent link: https://www.econbiz.de/10010474423
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Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
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Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
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Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498810