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Untersuchung zu den Wirkungen zeitlicher Verlängerungen für potenzielle Kunden und Bestandskunden sowie einer alternativen Gestaltungsoption -- Empirische Überprüfung der Wirkungen auf psychologische Prozesse und zukünftige Verhaltensabsichten -- Implikationen für die Marketingforschung...

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Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms

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Tean USA and the 2010 FIFA World Cup : an examination of TV fans viewing intention

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The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans

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Football in Brazil : what brings fans/consumers to stadiums and arenas in the city of São Paulo

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Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers

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Mobile marketing : a contemporary strategic perspective

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Using consumer empowerment to increase the effectiveness of price discounts

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