The extent to which and ways in which export information is used can play a significant role in a firm's level of export performance. Surprisingly, however, little empirical research has been conducted in the area of export information use, and even less attention has been paid to potential...

Purpose – The purpose of this paper is to examine the factors that enhance export decision-makers’ generation of export information, using a non-linear approach and a multi-country context, and so provide export decision-makers with empirically based guidelines on how to maximize their...

With the shift from national to international and global business, new challenges have emerged for managers engaged in transnational business activities. The complexity of the tasks involved in international marketing requires an approach that demonstrates cultural sensitivity. As a consequence,...