Rural Informatics for ASEAN Agribusiness Transformation is the collection of extensive research in the field of Technology Management. This book illustrates how technology strategies work in the agricultural sector. Information Communication Technology (ICT) does not just provide information to...

In the European Union, medicines are regulated products subject to both single market (e.g., regional exhaustion of property rights) and country specific health care regulations (e.g., medicines pricing and distribution regulation). This gives rise to parallel trade (PT), a phenomenon that takes...

In this paper, a revenue sharing contract is designed to coordinate a distribution channel where the demand of the product is ramp-type price and effort sensitive. It is shown that traditional revenue sharing contract does not coordinate the system. As an alternative, two new mechanisms are...

Qualitätsmanagement im Überblick -- Innovationstreiber und Neuheiten im Qualitätsmanagement -- Qualitätsmanagement in verschiedenen Unternehmensbereichen -- Ansätze, Methoden und Werkzeuge im Qualitätsmanagement -- Qualitätsmanagement der Zukunft.

1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .