I appreciate the opportunity to submit observations on the Statement of Scope (“SOS”) of the Market Study on “Online Platforms and Digital Advertising”. This Market Study is welcome given the importance of digital advertising for online content providers (which I will refer to as...

Platform power is a societal concern on many levels. Thus, we argue that addressing it with the common market competition approach is limited. The research we present aims to develop and test an alternative approach to conceptualising and assessing platform power. We propose a framework that...

This study analyzes the business model decision of social platforms with a commerce feature. In practice, social platforms can adopt either an advertising model or a brokerage model. We develop a game-theoretic model to recommend the better business model and investigate the effect of social...

Chapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing environment—the Case of FischerTM -- Chapter 3: Value creation in the SEP -- Chapter 4: The reasons why consumers join the SEP -- Chapter 5: SEP is facilitating Electronic...

Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...