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The role of marketing in digital business platforms

Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90

Persistent link: https://www.econbiz.de/10012299812

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2019

Persistent link: https://www.econbiz.de/10012116507

Cross-border issues for digital platforms : a review of regulations applicable to Philippine digital platforms

Serzo, Aiken Larisa O. - 2020

This Paper identifies certain policy issues in the existing regulatory infrastructure of the Philippines which may prevent digital platforms in the Philippines from innovating and participating in the global digital economy. In brief, these policy issues relate to the incoherence between the...

Persistent link: https://www.econbiz.de/10012432751

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2021

Persistent link: https://www.econbiz.de/10012659099

Advertising or brokerage model for social platforms with a commerce feature

Nan, Guofang; Chu, Chenyu; Li, Zhiyong; Li, Minqiang - In: Journal of electronic commerce research : JECR 22 (2021) 2, pp. 155-177

Persistent link: https://www.econbiz.de/10012816120

Ecosystem-specific advantages in international digital commerce

Li, Jiatao; Chen, Liang; Yi, Jingtao; Mao, Jiye; Liao, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 9, pp. 1448-1463

Persistent link: https://www.econbiz.de/10012135987

Pricing and content development for online media platforms regarding consumer homing choices

Wu, Cheng-Han; Chiu, Yun-Yao - In: European journal of operational research : EJOR 305 (2023) 1, pp. 312-328

Persistent link: https://www.econbiz.de/10013479198

Managing conflicting revenue streams from advertisers and subscribers for online platforms

Li, Xin; Balasubramanian, Hari; Chen, Yan; Pang, Chuan - In: European journal of operational research : EJOR 314 (2024) 1, pp. 241-254

Persistent link: https://www.econbiz.de/10014456851

How do digital market platform hosts exercise control over sellers? : digital market platform sellers control

Danani, Shraddha; Gogan, Janis L.; Aeron, Prageet; … - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014306949

Pricing strategies of two-sided platforms considering privacy concerns

Duan, Yongrui; Liu, Peng; Feng, Yixuan - In: Journal of retailing and consumer services 64 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209494