"Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Taking a holistic approach to the subject, this textbook includes chapters on global communications, cultural convergence and...

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...

This essay examines a common assertion among middle-class shoppers in Ho Chi Minh City, Vietnam, that place of manufacture, rather than brand markers, largely determines the quality of goods. For shoppers in Ho Chi Minh City, unity of place, people, raw materials, and trade secrets at the source...

The Mexican government has been criticized for its implementation of neo-liberal economic policies that threaten to further impoverish indigenous populations. Given this, it is surprising that in 1997 some members of the Mixe people – one of the poorest indigenous groups in Mexico –...

An interdependent global economy increases the practical and scholarly importance of international business ethics. This paper examines the relationship between transnational moral activism and international value harmonization in this context. Moral activism, while often grounded in mixed...