Showing 221 - 230 of 331
A seller wishes to prevent the discovery of rival offers by its prospective customers.  We study sales techniques which serve this purpose by making it harder for a customer to return to buy later after a search for alternatives.  These include making an exploding offer, offering a "buy-now"...
Persistent link: https://www.econbiz.de/10011004264
This paper investigates discount pricing, the common marketing practice whereby a price is listed as a discount from an earlier, or regular, price.  We discuss two reasons why a discounted price - as opposed to a mearly low price - can make a rational consumer more willing to purchase the...
Persistent link: https://www.econbiz.de/10011004372
Traditionally, the scholarly journal market operates so that research institutions are charged high prices and the wider public is often excluded altogether, while authors can usually publish for free and commercial publishers enjoy high profits.  Two forms of open access regulation can...
Persistent link: https://www.econbiz.de/10011004390
This paper surveys models of markets in which some consumers are "savvy" while others are not.  We discuss when the presence of savvy consumers improves the deals available to non-savvy consumers in the market (the case of search externalities), and when the non-savvy fund generous deals for...
Persistent link: https://www.econbiz.de/10011004454
Persistent link: https://www.econbiz.de/10006832568
Persistent link: https://www.econbiz.de/10006856738
Persistent link: https://www.econbiz.de/10006783292
Persistent link: https://www.econbiz.de/10006794803
Persistent link: https://www.econbiz.de/10006806639
Persistent link: https://www.econbiz.de/10006811492