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The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V#65533;squez explores many of the discourse...
Persistent link: https://www.econbiz.de/10013042747
Purpose In April 2020, Airbnb launched “Online Experiences,” (OE) a virtual tourism product responding to pandemic-related restrictions on physical travel. The purpose of this study is to explore the characteristics of this innovative product that were most salient to consumers and in so...
Persistent link: https://www.econbiz.de/10014768723