With the growth of ecommerce and social networking, consumers can access detailed product information and user online reviews about a product of interest as cues to judgments. While cognitively processing such rich information, people experience meta-cognitive feelings of subjective ease or...

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Online reviews are a powerful means of propagating the reputations of products, services, and even employers. However, existing research suggests that online reviews often suffer from selection bias – people with extreme opinions are more motivated to share them than people with moderate...

Online reviews are a powerful means of propagating the reputations of products, services, and even employers. However, existing research suggests that online reviews often suffer from selection bias—people with extreme opinions are more motivated to share them than people with moderate...

: This research paper delves into the intricate relationship between social media reviews and consumers' perceptions of brands through a quantitative lens. In an era dominated by digital interactions, the influence of online reviews on brand equity has become a paramount concern for marketers....