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Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-review content, and consumers' motivations...

Persistent link: https://www.econbiz.de/10014429109

Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784

Persistent link: https://www.econbiz.de/10014430284

Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos

Haines, Shelley; Fares, Omar H.; Mohan, Myuri; Lee, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1027-1046

Persistent link: https://www.econbiz.de/10014430536

Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic

Le Nguyen Hoang; Tung Le Thanh - In: Journal of advances in management research : JAMR 20 (2023) 5, pp. 883-895

Persistent link: https://www.econbiz.de/10014431071

I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce

Gvili, Yaniv; Levy, Shalom - In: Journal of business research : JBR 166 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014380337

Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing

Dong, Meichen; Saini, Ritesh - In: Journal of business research : JBR 166 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014380341

Online consumer reviews of a sport product : an alternative path to understanding brand associations

Williams, Antonio S.; Heo, Yoon; Choi, Jun Woo; … - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 530-547

Persistent link: https://www.econbiz.de/10014380739

Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of business research : JBR 167 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014383085

How firm strategies affect consumer biases in online reviews

Wang, Frances Xinhua; Anderson, Christopher - In: Service science 15 (2023) 3, pp. 172-187

Persistent link: https://www.econbiz.de/10014383122

Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms

Sanchez-Loor, Daniel A.; Chang, Wei-Shiun - In: Electronic commerce research 23 (2023) 3, pp. 1971-2010

Persistent link: https://www.econbiz.de/10014383140