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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
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Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi; Vreede, Triparna de; Steele, Logan M.; De … - In: Information systems research : ISR 34 (2023) 3, pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
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The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue; Chen, Weiping; Ow, Terence T. - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
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Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Nguyen Thi Thu Ha; Vinh Ho Ngoc; Tuan Tran Minh; Binh … - In: International journal of business information systems : … 44 (2023) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
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Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal; Kiygi-Calli, Meltem; Oraiby, Maryam El - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
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Influencer marketing : an integrative model
Sarathy, P. Sanjaya; Patro, Sanjay - In: South Asian journal of management : SAJM 30 (2023) 3, pp. 33-54
Persistent link: https://www.econbiz.de/10014438970
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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The effect of subjectivity and objectivity in online reviews : a convolutional neural network approach
Park, Sang Kyu; Song, Taikgun; Sela, Aner - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 701-713
Persistent link: https://www.econbiz.de/10014370575
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Availability control under online reviews in hospitality
Chiang, C. I. - In: Journal of revenue and pricing management 22 (2023) 5, pp. 385-398
Persistent link: https://www.econbiz.de/10014372675