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Virtual or human? : the impact of the influencer type on Gen Z consumer outcomes
Kholkina, Valeriia; Chesnokova, Elizaveta; Zelenskaya, Elena - In: The journal of product & brand management 34 (2025) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10015173322
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Impulsive consumer digital shift : virtual reality as a new mode of physical experience
Nayyar, Varun - In: Total quality management & business excellence 36 (2025) 1/2, pp. 78-99
Persistent link: https://www.econbiz.de/10015178468
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Knowledge extraction by integrating emojis with text from online reviews
Lin, Kuoyi; Kan, Xiaoyang; Liu, Meilian - In: Journal of knowledge management 28 (2024) 9, pp. 2712-2728
Persistent link: https://www.econbiz.de/10015323971
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Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
Bozkurt, Sıddık; Gligor, David; Hollebeek, Linda D.; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10015324477
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The differential impact of user- and firm-generated content on online brand advocacy : customer engagement and brand familiarity matter
Aljarah, Ahmad; Sawaftah, Dima; Ibrahim, Blend; … - In: European journal of innovation management 27 (2024) 4, pp. 1160-1181
Persistent link: https://www.econbiz.de/10015324828
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An integrated model of social media brand engagement : an empirical study of the Vietnamese luxury residential property market
Nguyen Sinh My; Nguyen, Long Thang Van; Hiep Cong Pham - In: Asia Pacific journal of marketing and logistics 36 (2024) 5, pp. 1270-1295
Persistent link: https://www.econbiz.de/10015210516
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Should online reviews include pictures? : the impact of fit between product type and online review presentation format
Yao, Qing; Han, Yixuan; Yang, Defeng - In: Australian journal of management 49 (2024) 3, pp. 509-527
Persistent link: https://www.econbiz.de/10015210663
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Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83
Persistent link: https://www.econbiz.de/10015066817
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Content dissimilarity and online review helpfulness : contextual insights
Wang, Shan; Karmakar, Shubhashis; Wang, Fang; Pei, Yanli - In: Journal of business research : JBR 187 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015158171
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Comparing Google reviews and TripAdvisor to help researchers select the more appropriate information source
Mellinas, Juan Pedro; Sicila, Maria - 2024
Persistent link: https://www.econbiz.de/10015159143