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A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining

Rong, Jia; Vu, Huy Quan; Law, Rob; Li, Gang - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 731-740

Persistent link: https://www.econbiz.de/10009510098

New influentials : an exploratory study on blogs

Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10010256414

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193

Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78

Persistent link: https://www.econbiz.de/10010336909

Discussing brand information on social networking sites : implications for global brand marketing

Tsai, Shu-pei - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 372-391

Persistent link: https://www.econbiz.de/10010232534

The pervasive influence of electronic word of mouth (eWOM) on today's social consumer

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 821-839). 2014

Persistent link: https://www.econbiz.de/10010234600

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews

Filieri, Raffaele; McLeay, Fraser - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10010235908

New consumer behavior : a review of research on eWOM and hotels

Serra Cantallops, Antoni; Salvi, Fabiana - In: International journal of hospitality management 36 (2014), pp. 41-51

Persistent link: https://www.econbiz.de/10010239340

"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content

Ayeh, Julian K.; Au, Norman; Law, Rob - In: Journal of travel research : a quarterly publication of … 52 (2013) 4, pp. 437-452

Persistent link: https://www.econbiz.de/10009767236