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The discourse of online consum...
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Consumer behaviour
105,965
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103,522
Online-Marketing
14,248
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14,119
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13,716
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13,693
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13,429
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13,259
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11,302
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11,293
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9,712
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9,696
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9,634
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9,595
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8,136
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8,105
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7,578
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7,420
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7,101
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7,077
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6,339
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6,076
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5,819
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5,765
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5,475
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5,376
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5,371
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5,359
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5,326
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5,199
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5,150
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5,024
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4,999
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4,986
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4,969
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4,751
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4,741
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4,714
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4,606
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Han, Heesup
155
Belk, Russell W.
137
Mattila, Anna S.
137
Phau, Ian
119
Grunert, Klaus G.
117
Dwivedi, Yogesh K.
109
Law, Rob
101
Huber, Frank
97
Loureiro, Sandra Maria Correia
97
Septianto, Felix
96
Lusk, Jayson L.
94
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93
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92
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91
Foxall, Gordon R.
90
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90
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86
Herrmann, Andreas
86
Gierl, Heribert
84
Sheth, Jagdish N.
83
Tucker, Catherine
81
Chintagunta, Pradeep K.
80
Khare, Arpita
80
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
78
Paul, Justin
76
Bagozzi, Richard P.
75
Verhoef, Peter C.
75
Laroche, Michel
73
Cherchye, Laurens
72
Thaichon, Park
72
Walsh, Gianfranco
72
Bruwer, Johan
71
Ko, Eunju
71
Woodside, Arch G.
71
Kim, Jungkeun
70
Skiera, Bernd
70
Rock, Bram de
69
Stavins, Joanna
69
Krishna, Aradhna
68
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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2,442
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970
International journal of consumer studies
928
Psychology & marketing
865
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658
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627
Asia Pacific journal of marketing and logistics
565
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538
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458
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457
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423
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420
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418
European journal of marketing : EJM
413
Technological forecasting & social change : an international journal
409
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
407
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405
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404
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402
Journal of marketing
387
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European Journal of Marketing
384
Journal of the Academy of Marketing Science
383
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382
Journal of Consumer Marketing
374
Journal of marketing communications
374
Journal of international consumer marketing
369
The journal of services marketing
357
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
346
Cogent business & management
344
Journal of business ethics : JOBE
344
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344
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
336
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ECONIS (ZBW)
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3,126
USB Cologne (EcoSocSci)
2,209
EconStor
754
RePEc
665
BASE
127
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108
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48
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251
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
252
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
Saved in:
253
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
254
Examining the RV travelers' camping experience : a social media approach
Fjelstul, Jill
;
Wang, Youcheng
;
Li, Xu
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10009688882
Saved in:
255
Social media marketing
Cader, Yoosuf
;
Al Tenaiji, Afraa Abdulla
- In:
International journal of social entrepreneurship and …
2
(
2013
)
6
,
pp. 546-560
Persistent link: https://www.econbiz.de/10010394141
Saved in:
256
Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam
;
Nair, T. R. Gopalakrishnan
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
Saved in:
257
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
258
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
259
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
260
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
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