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Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian; Schultz, Carsten D. - In: International journal of e-business research : an … 9 (2013) 4, pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
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Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang; Pant, Anurag; Hiesh, Yi-ching; Lee, Monle - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching; Lin, Tom M. Y.; Luarn, Pin - In: Business horizons 57 (2014) 3, pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
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Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective
Shu, Mengya; Scott, Noel - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 286-302
Persistent link: https://www.econbiz.de/10010361765
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Handling negative online customer reviews : the effects of elaboration likelihood model and distributive justice
Cheng, Vincent T. P.; Loi, Mei Kun - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 1-15
Persistent link: https://www.econbiz.de/10010361829
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First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin; Ye, Qiang - In: Production and operations management : an international … 23 (2014) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
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The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric; Clarke, Theresa B.; Spekman, Robert E. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 516-531
Persistent link: https://www.econbiz.de/10010423854