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Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel - 2012
Persistent link: https://www.econbiz.de/10009517357
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Nedumkallel, Jose Pius; Babu, Deepak; Francis, Michelle - In: International journal of e-business research : an … 16 (2020) 4, pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen; Bapna, Ravi; Gupta, Alok; Sen, Soumya - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
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Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Afifah, Nur; Daud, Ilzar; Mulyadina, Morella - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10013364846
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I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin; Putit, Lennora; Amily Fikry - In: International journal of electronic marketing and … 15 (2024) 3, pp. 308-329
Persistent link: https://www.econbiz.de/10015063981
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091