Lal, Rajiv; Rao, Ram - In: Marketing Science 16 (1997) 1, pp. 60-80
supermarkets adopting it in competition with Promotional Pricing (PROMO). Conventional wisdom attributes this success either to … generally, the retailing issues addressed in this paper, the economic analysis of competition, and the empirical findings should …'s success by analyzing the competition between supermarkets through a game theoretic analysis of a market consisting of both …