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intensity of promotional competition. We also find that bundle discounts can be used as an effective defensive marketing tool to … prevent customer defection to the competition. …
Persistent link: https://www.econbiz.de/10008787970
A transaction cost approach is used to investigate a manufacturer's policy towards exclusive territory dealers who bootleg (sell across their assigned territories). We show that optimal enforcement policies will generally tolerate some level of bootlegging. This tolerance is a natural...
Persistent link: https://www.econbiz.de/10008787981
We consider the case of a monopolist supplying an improving durable product to a population that is heterogeneous in its valuation of product quality. In a two-period framework, we show that if consumers expect the product to improve in “present-value” terms, then intertemporal...
Persistent link: https://www.econbiz.de/10008788004
mover competition, particularly in price-inelastic markets such as those for pharmaceuticals, cigarettes, and luxury goods … change in the relative marketing mix effectiveness after new entry. This, in turn, depends on the structure of competition …
Persistent link: https://www.econbiz.de/10008788013
There are many critical concerns (including the accounting for endogeneity) when one is properly estimating response functions. However, it is sometimes (certainly not always) better to leave some variables exogenous when building mathematical models intended to help decision makers. The...
Persistent link: https://www.econbiz.de/10008788021
Marketing channel interactions typically feature three characteristics that have not been incorporated together in an analytic study: (1) the parties can do business repeatedly over time, often under different terms of trade (e.g., prices may vary), (2) the terms that the seller offers one buyer...
Persistent link: https://www.econbiz.de/10008788041
sequential auction market. Such a seller faces a fundamental choice between two selling regimes: selling that involves learning …
Persistent link: https://www.econbiz.de/10008788045
Although negotiating over prices with sellers is common in many markets such as automobiles, furniture, services, consumer electronics, etc., it is not clear how a haggling price policy can help a firm gain a strategic advantage or whether it is even sustainable in a competitive market. In this...
Persistent link: https://www.econbiz.de/10008788087
This paper explores channel coordination by a manufacturer that sells through competing retailers and that treats these retailers equally, as required by the Robinson-Patman Act. The authors show that, in general, there exists no single two-part tariff with a constant per-unit charge that will...
Persistent link: https://www.econbiz.de/10008788121
products, and increase social welfare. This is because weaker copyright protection enables firms to reduce price competition by … competition. We also examine how equilibrium copyright enforcement is affected by network externalities. In contrast to previous … device to reduce price competition. …
Persistent link: https://www.econbiz.de/10008788133