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Principles to Airline Management -- Benefits of a Marketing-Based Approach Successful Airlines ... -- The Market for Air … Freight Product -- Air Freight Capacity -- Successful Airlines ... -- Pricing and Revenue Management -- Building Blocks in … Airline Pricing Policy -- Pricing -- A Part of the Marketing Mix -- Deregulation -- Revenue Management Systems -- 'Willingness …
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The Handbook provides an authoritative overview of current issues and debates in the field of health care management … bringing back a social science perspective into the study of the field of health care management. It therefore contains a … number of contrasting and theoretically orientated chapters (e.g. on institutionalism; critical management studies). …
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Background: In the dynamic realm of business, ethics serves as a critical compass, guiding the delineation between right and wrong actions. Gaining momentum as a focal point within organisational discourse, the concept of ethics has burgeoned into a cornerstone element of corporate identity and...
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Chapter 1: CSR and Company Magazines -- Chapter 2: The Pirelli case study -- Chapter 3: Fatti e Notizie and the evolution of the CSR discourse 1950 2019 -- Chapter 4: CSR discourses three examples -- Chapter 5: Implicit and Explicit in the Pirelli Internal CSR Narrative.
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management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 1 … responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms … and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of …
Persistent link: https://www.econbiz.de/10012398716
1. Introduction to Management History: debates and methodology -- 2. Work, Organization and Commerce in the Pre …-Modern World -- 3. The Foundations of Modern Management -- 4. The Classic Age of Management Thought (mid-19th century until 1939 …) -- 5. Management in the Age of Prosperity (1940s – 1980) -- 6. Management in an Age of Crisis (1980s-) -- 7. Management in …
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Grundlagen der identitätsbasierten Markenführung -- Strategisches Markenmanagement -- Operatives Markenmanagement -- Identitätsbasiertes Markencontrolling -- Identitätsbasierter Markenschutz -- Internationale identitätsbasierte Markenführung.
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