Shepherd, C. David; Gordon, Geoffrey L.; Ridnour, Rick E.; … - In: American Journal of Business 26 (2011) 2, pp. 92-117
they relate to the training of sales managers. Design/methodology/approach – Utilizing a survey approach, data were … collected from a sample of sales managers and trainers employed by firms across the USA. Analysis was conducted between “small …/implications – The study was based on a sample of sales managers and trainers employed by firms within the USA. Sales manager training …