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Artificial intelligence and predictive marketing : an ethical framework from managers' perspective

Naz, Hina; Kashif, Muhammad - In: Spanish journal of marketing 29 (2025) 1, pp. 22-45

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share concentration and consumer manipulation. This paper explores these ethical concerns from a contemporary perspective,...

Persistent link: https://www.econbiz.de/10015190399

Towards a framework for repairing stakeholder trust in entrepreneurial small businesses in times of macro-level crises

Psychogios, Alexandros; Szamosi, Leslie T. T.; Prouska, Rea - In: Journal of small business & enterprise development 31 (2024) 6, pp. 1146-1174

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Imagining positive workplaces : extrapolating relationships between job crafting, mental toughness and authentic happiness in millennial employees

Ruparel, Namita; Choubisa, Rajneesh; Seth, Himanshu - In: Management research review 45 (2022) 5, pp. 599-618

Persistent link: https://www.econbiz.de/10013284931

A millennial manager skills model for the new remote work environment

Camp, Kerri M.; Young, Marilyn; Bushardt, Stephen C. - In: Management research review 45 (2022) 5, pp. 635-648

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Utilizing World Cup success to facilitate development : the case of Ghana Football Association (GFA)

Agyemang, Kwame J. A. - In: African journal of business and economic research : AJBER 6 (2011) 1, pp. 87-101

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Attiduinal, personal, and job-related predictors of salesperson turnover

Wren, Brent M.; Berkowitz, David; Grant, E. Stephan - In: Marketing intelligence & planning 32 (2014) 1, pp. 107-123

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Strategic decision making in public sector : evidence and implications

Bercu, Ana-Maria - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 1, pp. 21-27

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Employee involvement and organizationaleffectivenss

Amah, Edwinah; Ahiauzu, Augustine I. - In: The journal of management development 32 (2013) 7, pp. 661-674

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Management accounting practices and the turnaround process

Noor Hasniza Haron; Ibrahim Kamal Abdul Rahman; Smith, … - In: Asian review of accounting 21 (2013) 2, pp. 100-112

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Global logistics management curriculum perspective from practitioners in Taiwan

Wu, Yen-chun Jim; Huang, Shiping Kevin; Goh, Mark; … - In: Supply chain management : an international journal 18 (2013) 4, pp. 376-388

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