Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014
Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing …, Experiment 12 explores product placement and other factors that can enhance the effectiveness of in-store merchandise …