Positionierung neuer Marken in Konsumgütermärkten -- Forschungsstand zur vergleichenden Werbung -- Analyse der Werbewirkung vergleichender Werbung in drei Produktkategorien -- Vergleichsintensität vergleichender Werbung.

We experimentally study how economic prospects and power shifts affect the risk of conflict through a dynamic power rivalry game. Players decide whether to maintain the status quo or challenge a rival under declining, constant, or growing economic prospects. We find that conflict rates are...

In a 1-year randomized controlled trial involving thousands of university students, we provide real-time private feedback on relative performance in a semester-long online assignment. Within this setup, our experimental design cleanly identifies the behavioral response to rank incentives (i.e.,...