Vandana Singh; Khan, Nawab Ali; Bhat, Mohd Nadeem - In: Future Business Journal 10 (2024) 1, pp. 1-16
This study explores the factors influencing Informal Investment Intentions among potential investors, focusing on Risk Propensity and Subjective Norms. It examines the mediating effect of Entrepreneurial Alertness and the moderating role of gender, aiming to understand how these elements shape...