1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & Anova -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- 10 Communicating the Findings -- References

We present a new approach to the study of networks where the formation of links is driven by unilateral initiative of nodes. First, we propose a mathematical description of the extreme introvert and extrovert model (XIE), a dynamic network model in which the number of links fluctuates over time...