Explores the role and experience of compensatory consumption in women’s lives. Conducts the research from a feminist perspective and asks “what are women’s lived experiences of compensatory consumption?” This is an under‐researched area and yet there are numerous links with other more...

An exploratory case study of the features of the service encounter within the concept shop Sh! forms the starting‐point for building theory to describe and conceptualize such encounters. Sex shops exclusively targeted at women are a new and ground‐breaking phenomenon, challenging the...

The concept of Integrated Marketing Communications (IMC) is receiving increasing attention in many academic and practioner media, primarily from an organisational perspective. Yet, influence of integrated communications programmes on consumers is difficult to establish in the literature....

In marketing and consumer research, the application of subjective personal introspection, or SPI, to the understanding of one’s own consumption experiences benefits from the representation of such self‐reflective insights in the most vivid and compelling manner possible. Toward the latter...

Presents a study of designated gay service environments. Conceptually, the study draws together ideas and frameworks from the consumption literature and from the study of service environments. Analyses issues surrounding gay cultural socialization and its effect on consumption patterns and...

This paper provides an exploratory examination of the purchasing patterns, selection procedures and risk‐reducing mechanisms employed by female consumers making joint purchase decisions with their male partners within the furniture and carpet sectors of the home improvement market. It focuses...

Explores men’s increasing use of grooming products by considering the link between the construction of the male concept under postmodern conditions and the consumption of toiletries. Applies an interpretist research approach, incorporating phenomenological interviewing and emic as well as...

The green movement in newly industrialized countries often lags behind the West. While the green awareness has started to rise rapidly in some of these countries, the ability of attitudes to predict behaviour for environmentally sensitive products is questionable. A survey of 552 Hong Kong...

Using the work of earlier human needs researchers as a theoretical base, the Consumer Resource Exchange Model (CREM) has been developed. The model is based upon the concept that consumers seek to manage four fundamental resources in order to satisfy their needs. This paper is a partial...