Purpose – The aim of this research is to empirically investigate how different types of trust relate to consumer perceptions of food safety. Design/methodology/approach – After a review of trust literature this study classifies trust into three distinct types: supplier-level specific trust,...

The consumer is in the centre of any marketing endeavour. Finding out what the consumers (individual or organization) need, desire and demand is the starting point of a marketing approach.Our research is focused on determining consumer behaviour coordinates pertaining to cool drinks amongst...

Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...

Using virtual worlds, this paper examines the link that exists between individuals and their avatars in terms of identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools to build consumer identity. An exploratory qualitative...

Abstract: Place attachment has been widely studied in various research fields such as environmental psychology or sociology, through the description of the emotional and identity bonds linking the individuals and their physical environment. However, whereas scholars emphasize the importance of...

This article deals with the concept of the experiential label. This label conveys subjective information provided by an expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of the experiential label on the market for classical...

Evolution of consumers' preferences has been recognized by many scholars as being key to understanding technological change. However, mainstream economics cannot account for the seemingly irrational behavior of consumers based on changes in taste – consumer theory lacks exibility and accuracy...

Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on...

Este trabajo intenta profundizar en las características del consumidor que condicionan su respuesta ante las promociones de ventas. Para comprender la respuesta ante las acciones promocionales se han considerado tanto los beneficios como los costes que puede obtener un consumidor al comprar un...

Purpose – Information concerning the long-term consequences of credit repayment decisions is often not available for flexible credit facilities such as credit cards. The purpose of this paper is to investigate the role of such information in repayment decisions. A dual mental accounting model...