Purpose – The purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university sports celebrities on purchase intention for...

Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending. Design/methodology/approach – A field study was conducted with games watched and retail spending as...

Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning. Design/methodology/approach – Using an online survey, data are collected from 300 female adults in the US...

Purpose – To date, most research focused on understanding the meanings and mechanism of gift giving behavior and there is little literature on channel usage behavior for gift shopping. The purpose of this paper is to examine the relationship between consumers' retail purchase experiences for...

Purpose – The purpose of the paper is to introduce the concept of associated scents for retail stores that are normally odourless, and provide an understanding of how associated scent can be used by these non‐scented retailers to influence shopper behaviour and the appeal of the store....

Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, continued patronage and share of wallet) converge or diverge. A related objective of the study is to examine the relative efficacies of merchandise quality, interaction quality, price and store...

Purpose – The purpose of this paper is to examine the direct and indirect effects of individuals' self‐concept, product‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived quality and emotional value) on...

Purpose – The purpose of this paper is to explore the influence of time convenience on shopping behaviour in the light of a time scarcity phenomenon that is reported to have reached epidemic proportions in many markets. Design/methodology/approach – The paper begins with a survey of consumer...