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CSR: retailer activities vs consumer buying decisions
Elg, Ulf; Hultman, Jens - In: International Journal of Retail & Distribution Management 44 (2016) 6, pp. 640-657
Purpose – The purpose of this paper is to investigate how a retailer’s corporate social responsibility (CSR) activities and image influence consumer perceptions regarding the firm’s social responsibility, and how CSR aspects influence consumers buying decisions in store for a specific...
Persistent link: https://www.econbiz.de/10014804777
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Getting the social media on your side : Marketing specialists must embrace the world of technology
In: Strategic Direction 26 (2010) 2, pp. 6-9
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010462
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Searching questions on search engines : Newcomers still trying to make a name for themselves
In: Strategic Direction 26 (2010) 4, pp. 7-10
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010481
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Like Kermit said, green can be cool : But we must be honest about environmental claims
In: Strategic Direction 26 (2010) 5, pp. 26-28
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010496
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Silver linings of recession clouds : Companies and consumers find new ways of coping
In: Strategic Direction 26 (2010) 6, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010499
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How not to let business slip away : Don't upset old customers when tempting new ones
In: Strategic Direction 26 (2010) 10, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010542
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“Make it new” or pay the price : Firms show more willingness to tackle innovation
In: Strategic Direction 27 (2011) 8, pp. 18-21
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010637
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Everyone's getting the online habit : But don't write off the more traditional activities
In: Strategic Direction 27 (2011) 8, pp. 25-27
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010639
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Big Brother joins our shopping trips : Snooping on buying habits is big business
In: Strategic Direction 28 (2012) 5, pp. 19-21
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010717
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Adapting the Slow Food movement to brand management : Explains Eataly's success, analyzing functional and symbolic aspects of product and process
In: Strategic Direction 28 (2012) 7, pp. 12-15
Purpose – To present an alternative brand strategy for food retail using a different set of values to supermarket chains. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and recommendation. Findings – Can an ideology...
Persistent link: https://www.econbiz.de/10015010734