Vor zehn Jahren haben erste Unternehmen damit begonnen, ihre Käuferschaft nach dem „Pay-what-you-want“-Prinzip entscheiden zu lassen, wieviel sie für eine in Anspruch genommene Leistung zahlen will. Parallel dazu hat die Verhaltensökonomik in Laborexperimenten oder Feldversuchen...

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice...

Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...

The new Circular Economy Action Plan promotes extending product lifespans through design strategies focused on repairability. Additionally, the European Commission, through the "Right to Repair", aims to ensure that consumers have access to the necessary parts and tools to repair their devices....

Chapter 1: Research on Economy and regional development -- Chapter 2: Research on Entrepreneurship -- Chapter 3: Research on Health Management -- Chapter 4: Research on Tourism Management -- Chapter 5: Research on Corporate Governance -- Chapter 6: Research on Human resources management --...