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How attitudes translate to loyalty : an integrative model in service relationship marketing

Akhgari, Mehdi; Bruning, Edward R. - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 356-391

Persistent link: https://www.econbiz.de/10015190440

The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

Relationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but also on improving consumer perception. Therefore, this research aimed to evaluate the influence of relationship marketing dimensions on brand love. An explanatory study was...

Persistent link: https://www.econbiz.de/10015192938

Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry

Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436

Persistent link: https://www.econbiz.de/10009767983

The consumer-provider relationship in the dental industry

Griffith, Andrew S.; Abratt, Russell - In: Health marketing quarterly 30 (2013) 3, pp. 221-234

Persistent link: https://www.econbiz.de/10010196476

Role of involvement and commitment in sustaining firm-customer relationships : an empirical investigation

Parahoo, Sanjai K. - In: International journal of procurement management 6 (2013) 4, pp. 407-423

Persistent link: https://www.econbiz.de/10010207624

When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships

Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63

Persistent link: https://www.econbiz.de/10009774819

The role of consumer happiness in relationship marketing

Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10009774828

Relationships, roles, and consumer identity in services marketing

McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239

Persistent link: https://www.econbiz.de/10009778518

Customer demotion in hierarchical loyalty programmes

Berlo, Geert van; Bloemer, Johanna M.; Blazevic, Vera - In: The service industries journal 34 (2014) 11/12, pp. 922-937

Persistent link: https://www.econbiz.de/10010394602

Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance

Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10010356889