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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector
Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé, F. … - In: Business research quarterly : BRQ 17 (2014) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10010412801
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Identifying optimal rapport-building behaviors in inducing patrons' emotional attachment in luxury restaurants
Hyun, Sunghyup Sean; Kim, Insin - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 2, pp. 162-198
Persistent link: https://www.econbiz.de/10010358989
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Visual antecedents of patronage : personal and professional items in the servicescape
Dean, Dwane H. - In: Services marketing quarterly 35 (2014) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10010346089
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Relationship marketing and its impact on customer loyalty in service industry
Jakada, Balarabe Abubakar; Kuka, Musa Gambo Kasuwar - In: International journal of social entrepreneurship and … 3 (2014) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10010484977
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
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An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova; Ricard, Line; Bergeron, Jasmin; … - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 186-197
Persistent link: https://www.econbiz.de/10010497765
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
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Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan - In: Services marketing quarterly 37 (2016) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10011537851