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The battle for customer loyalty : an examination of customer loyalty in the goods and services domain
Boakye, Kwabena G.; Blankson, Charles; Prybutok, Victor R. - In: Quality management journal : QMJ 24 (2017) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10011764220
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Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
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Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
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The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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Young people's considerations regarding the fidelity of tourism products consumption
Botoş, Andreea; Stăncioiu, Aurelia-Felicia; Radu, … - In: Theoretical and applied economics : GAER review 21 (2014) 9, pp. 43-50
Persistent link: https://www.econbiz.de/10011558135
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036