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Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi; Lin, Liming; Guo, Zhaoyang; Jiang, Juncai - In: Journal of service research 27 (2024) 3, pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021
Persistent link: https://www.econbiz.de/10012585849
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Fear appeals : relevance and consequences for relationship marketing
Papen, Marie-Christin; Boldt, Alexander; Göttling, Janine - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 2, pp. 6-11
Persistent link: https://www.econbiz.de/10012302509
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Relationship intention and length of customer-firm associations in two emerging markets
Mostert, Pierre; Steyn, Derik; Bautista, Reynaldo - In: Services marketing quarterly 39 (2018) 3, pp. 175-192
Persistent link: https://www.econbiz.de/10011940188
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The impact of country of origin on relationship marketing outcomes in a market with a large migrant population
Heiens, Richard A.; Pleshko, Larry P. - In: International journal of services, economics and management 11 (2020) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10012522601