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A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen; Jaber, Faten; Simkin, Lyndon - In: Journal of strategic marketing 30 (2022) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim-Shyan; Boon Liat Cheng; Cham, Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190
Persistent link: https://www.econbiz.de/10013502524
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The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Sa'adah, Vina Ulfatus; Mugiono; Susilowati, Christin - 2023
Persistent link: https://www.econbiz.de/10014420264
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen; Dung Phuong Hoang - In: Gadjah Mada international journal of business 26 (2024) 1, pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
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How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri; Bilgihan, Anil - In: Journal of strategic marketing 31 (2023) 1, pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
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Determinants of relational marketing in customer satisfaction and loyalty : a study applied to products of mass consumption in Portugal
Costa, Adriano; Antunes, Joaquim - In: International journal of education economics and … 16 (2025) 1/2, pp. 106-119
Persistent link: https://www.econbiz.de/10015410565
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Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162