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Eliciting emotional attachment : Jordan brand and college fan purchasers

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How can the management of fitness centres be improved through corporate image and brand image?

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The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

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The effect of the internal customer (employee) on the external customer in citizenship behaviour : a mediated model through customer support perception

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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

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Playing with price

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