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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
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Brand ethics and social media engagement
Zaim, Halil; Keceli, Yavuz; Kurtishi-Kastrati, Selma - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 14-32
Persistent link: https://www.econbiz.de/10011886904
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An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Mackasare, Swapnil; Chowdhury, Sanjit Roy - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 203-236
Persistent link: https://www.econbiz.de/10011966932
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Determinants of consumers' behaviour toward alcohol drinks : the case of Greek millennials
Armira, Andrianna; Armira, Eleni; Drosos, Dimitris; … - In: International journal of electronic customer … 10 (2016) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10011687953
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The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi - In: International journal of markets and business systems 2 (2016) 4, pp. 309-334
Persistent link: https://www.econbiz.de/10011716080
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Living positive experiences in store : how it influences shopping experience value and satisfaction?
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of business economics and management 18 (2017) 3, pp. 537-553
Persistent link: https://www.econbiz.de/10011721879
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How technologies are changing the social relationships in the shopping experience?
Pantano, Eleonora; Verteramo, Saverino - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10011745971