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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
Sameti, Ardalan; Khalili, Hamidreza; Sheybani, Hassan - In: International journal of electronic marketing and … 7 (2016) 1, pp. 39-65
Persistent link: https://www.econbiz.de/10011595025
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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The determinants of website purchases : the role of e-custumer loyalty and word-of.mouth
Pereira, Hélia Gonçalves; Cardoso, Margarida; … - In: International journal of electronic marketing and … 8 (2017) 2, pp. 136-156
Persistent link: https://www.econbiz.de/10011796490
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Search engine marketing and customer relationship management within a social media environment
Smith, Alan D. - In: International journal of business information systems : … 22 (2016) 2, pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
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Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul; Nagdev, Kritika; Singh, Raman Preet; … - In: International journal of public sector performance … 4 (2018) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
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The influence of relational bonds and innovative marketing on consumer perception : a study of theme parks
Wu, Schwu-ing; Lin, Ting-ru - In: Journal of management and strategy : JMS 5 (2014) 4, pp. 54-67
Persistent link: https://www.econbiz.de/10010440655
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; … - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
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The effects of corporate social responsibility on consumer loyalty through consumer perceived value
Servera-Francés, David; Piqueras-Tomás, Lidia - In: Economic research 32 (2019) 1,1, pp. 66-84
Persistent link: https://www.econbiz.de/10012387510